Reach people exactly when they actually need your product—not while they're scrolling.
When is an offline-first timeline assistant. Instead of interrupting users with unrelated banners, When displays contextually relevant, privacy-safe recommendations precisely when an item, license, subscription, or warranty expires.
A paradigm shift in digital advertising: utility instead of attention harvesting.
Your products or services appear only when directly related to the user's active item category, ensuring high contextual relevance.
Engage with users when they are inspecting an expiring asset, renewal notice, or empty stock. Intent to act is at its peak.
All triggers are processed locally on the user's device. No browsing history, cookie tracking, or user profiles are sent to the cloud.
No banners blocks, autoplay videos, or screen takeovers. Your campaigns appear as helper options inside the user's action panel.
Campaign definitions are stored in a secure local indexes. Triggers run instantly and privately without active internet dependencies.
By matching genuine utility instead of capturing attention, your brand creates a positive impression and resolves a real-life need.
Here is how your brand recommends its services when an item reaches its critical trigger date.
Manufacturer warranty expiring in 15 days.
Expiration date: Today.
Expiry date reached: Jul 2026.
Renews on August 01, 2026.
Brake fluid and tires inspection due.
Policy coverage expires in 30 days.
Simple configuration, review, and localized privacy-preserving delivery.
Log into the When self-serve advertiser workspace and design your contextual action card with destination link.
Choose the relevant database category such as Electronics, Groceries, Insurance, Warranties, or Subscriptions.
Define the trigger conditions, for example, alert user 30 days before their warranty expires, or on grocery item's expiration day.
Our operations team reviews campaigns to ensure relevance, safety, and strict alignment with our user experience guidelines.
Approved campaigns are rolled out to the lightweight local database index, waiting securely on-device to match conditions.
When a user's on-device record triggers the category criteria, your suggested card slides in as a native utility recommendations option.
Place your brand actions within these specific personal data verticals.
When is designed to protect user trust. Our advertisement delivery architecture operates without user profiling or cloud tracking.
