Effective Date: September 2026
When is an offline-first personal timeline assistant designed to help users manage important dates, medicine expiries, warranties, subscriptions, documents, and personal milestones. When also operates a privacy-first contextual advertising platform ("When Studio") allowing verified commercial advertisers to reach relevant audiences on a non-identifying basis.
You may use When if you possess the legal capacity to enter into a binding agreement and comply with all applicable laws. If you are under the legal age of majority in your jurisdiction, you may use the consumer mobile application only under parental or legal guardian supervision. To use the advertiser platform (When Studio), you represent that you have the full power and authority to bind your commercial entity or business.
When App is designed to store personal timeline data locally on your device. We do not store your private reminder entries, notes, warranties, documents, or Vault items on our servers. You remain entirely responsible for backing up and maintaining your local records.
Users are responsible for ensuring physical device security, setting strong access credentials, and managing their local timeline data. Deleting the application or clearing device storage permanently removes local application database files unless an offline backup was created.
When generates scheduled reminder notifications locally on your device. You are responsible for maintaining system notification permissions and device battery-optimization settings to ensure timely alert delivery.
Advertisers utilizing When Studio must create an advertiser account with accurate commercial contact information, including a verified business email address and company name. Advertisers are solely responsible for maintaining account credential confidentiality and for all activity occurring under their account.
When reserves the right to review, approve, reject, or suspend advertiser accounts based on compliance with platform standards, credit history, or security verification.
Advertisers are solely responsible for all submitted advertising creatives, copy, headlines, logos, destination URLs, and landing page content. Advertisers represent and warrant that:
All campaigns are subject to editorial review. When reserves the right, in its sole discretion, to reject, pause, edit placement eligibility for, or terminate any campaign that violates platform rules or legal requirements.
Pre-Funded Wallet Requirement: The When Studio platform operates on a pre-funded advertising wallet model. Advertisers must deposit funds into their advertising wallet before a campaign can become active and serve to devices. Campaigns will automatically pause delivery if available account balances are exhausted.
Currency: Advertising charges, budgets, wallet balances, and pricing are denominated and processed in United States Dollars (USD).
Billing Models: Campaigns are charged according to their configured billing model:
Wallet funding payments are processed securely through third-party payment provider PayPal. Advertisers are subject to PayPal's user terms and applicable card network rules. Any currency conversion rates, foreign exchange charges, or payment provider processing fees applied by your bank or payment provider are your sole responsibility.
Non-Refundable Payments: Advertising payments and deposited campaign funds are non-refundable once successfully processed and credited to the advertiser's wallet, except where a refund is strictly required by applicable mandatory law or where an incorrect charge was caused by a verified technical or payment-processing error attributable to the platform.
Unused Balances: Unspent or unused wallet balances remain credited to the advertiser's account for future campaign spend and are non-refundable once deposited, subject to applicable statutory law.
Campaign measurement (including eligible impressions, clicks, Click-Through Rate, and spend) is recorded automatically by the advertising delivery system and billing engine. Measurement data is not manually editable by advertisers. When reserves the administrative right to audit, reconcile, or adjust measurement metrics in verified cases of technical failure or detected click fraud.
Campaign reporting provides aggregate performance metrics only. Campaign reporting is designed to deliver advertising insights without disclosing the personal identity of individual When users to advertisers. Advertisers do not receive users' private reminder content, Vault data, Borrowed data, private notes, or personal device identifiers through campaign reporting.
Campaign delivery depends upon dynamic factors including available application inventory, targeting settings, user activity, schedule windows, and budget parameters. When does not guarantee a specific volume of impressions, clicks, leads, sales, conversions, customer acquisition, or return on advertising spend (ROAS).
All rights, title, and interest in the When application, website, and advertising technology platform, including software, algorithms, interfaces, graphics, logos, and trademarks, are owned by When.
Advertisers retain ownership of their proprietary logos and advertising materials and grant When a worldwide, royalty-free license to host, display, and distribute submitted creatives solely to deliver their advertising campaigns across the platform.
You agree not to use the application or advertiser platform for unlawful purposes, attempt to reverse engineer or decompile platform software, generate fraudulent clicks or automated bot impressions, bypass platform security or rate limits, or interfere with system operations.
When integrates with third-party operating systems and infrastructure providers (including Firebase for advertiser authentication and PayPal for billing transactions). Use of these services is subject to their respective terms and privacy policies.
Advertisers should review their campaign metrics, spend reports, and wallet ledger history regularly. If you identify a verified discrepancy or billing dispute, you must notify When support within thirty (30) days of the transaction date at support@netraksha.com.
When and When Studio are provided on an "as is" and "as available" basis without warranties of any kind, whether express or implied. While we strive to maintain high system reliability, we do not warrant that service will be uninterrupted, error-free, or entirely free from vulnerabilities.
To the maximum extent permitted by applicable law, When and its affiliates, directors, and employees shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of data, loss of business revenue, missed reminders, or lost advertising profits, arising out of or related to your use of the application or advertiser platform. In all events, When's total aggregate liability shall not exceed the amounts paid by the advertiser to When in the three (3) months preceding the claim.
We may release updates, feature modifications, improvements, or service enhancements from time to time. Certain updates may be necessary to maintain platform compatibility and continuous campaign delivery.
We may revise these Terms from time to time. Any modifications will become effective upon publication with an updated Effective Date. Continued use of When App or When Studio following revisions constitutes acceptance of the updated Terms.
Users may terminate their use at any time by uninstalling the app. When reserves the right to suspend or terminate advertiser accounts or active campaigns immediately upon notice if an advertiser breaches these Terms, engages in deceptive advertising, or violates applicable law.
These Terms shall be governed by and construed in accordance with the laws of India, without giving effect to any conflict of law principles. Any legal actions or proceedings arising under these Terms shall be subject to the exclusive jurisdiction of the competent courts in India.